10 YEARS OF BRAND AT WOLFF OLINS.

Working at Wolff Olins for 10 years has really helped us to appreciate the importance of branding to our clients. As one of the world’s leading brand consultancies, there is no better place to learn.

When dealing with brands online, the importance is put on both the internal and external audiences, much in the same way as it is offline. Only now there are other issues to be aware of. Traditional brand designers put the emphasis on the visual identity, whereas the usability experts rely on the user experience. The goal is to meet somewhere in the middle, achieving the best of both worlds. Ultimately the user is in control and should not feel that they have lost that control, otherwise there is always the back button.

So understanding all of this, we set out to create the best for our clients. We create interactive guidelines, screensavers and websites for the likes of Adecco, Ariston, Macmillan, Saffron, Telenor, Unilever and The V&A.